Adulting, Crisis Communication, Love Hate relationship, PR, Social Media, Twitter

Lady Doritos?


Pepsi is facing big backlash on a statement that their chief executive, Indra Nooyi, made.

She was telling a reporter the difference in chip eating habit between men and women, and she stated,

“[Men]  lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth”


Then preceded to tell the reporter that Doritos is going to be launching new snacks specifically for women.

And surprise surprise, people are outraged with the idea of “Lady Doritos”… I mean myself included. I love a good bag of Doritos, finger licking and bag tipping included.

Twitter has agreed with me on this, and tweets about these so- called Lady Doritos have gone viral.  Here are just a couple thingsScreenshot (2) people have had to say on Twitter about these new Doritos.         ————>

After receiving so much backlash from Twitter and all the late night shows, Pepsi was forced to make a statement.

In their statement to Adweek they said  “the reporting on a specific Doritos product for female consumers is inaccurate… We already have Doritos for women—they’re called Doritos, and they’re enjoyed by millions of people every day.”

People are not pleased with this response from PepsiCo. They do not like that the Nooyi said they were coming out with this certain chip for women, then them turning around and denying it.

lady-doritosIn this crisis they should have communicated better what the specific snack that is or was being created for women. That way it does not seem like they are lying or misguiding their audience.

Lady Doritos are a bad idea, but lying to your consumers is also a bad idea.