As a student studying public relations, of course I hope to one day have a career in the PR field. So, knowing what to expect of the future of the field is important to me.
After reading the article “3 facts to consider about the future of PR” by Meredith L. Eaton, https://www.prdaily.com/Main/Articles/23236.aspx??utm_source=salesforce&utm_medium=email&utm_campaign=Ragan+PR+Daily+News+-+Final+-+July+29, I have some things to consider.
- The fact that PR is called, well, PR.
Even in classes, we do more than just the things you expect from a PR professional. Like the article says, “PR is becoming more closely integrated with marketing and advertising” (Eaton). We are even required to take marketing classes in order to receive a diploma that says Public Relations on it. PR as a profession is becoming more well-rounded, and I am excited to be a part of a profession that changes and grows with the times.
- The fact that our profession might need to take a lesson from our own textbooks.
Like the article states, “Does PR need better PR?” (Eaton). I think yes. When people ask me what my major is and I tell them, I more times than not get a ‘Really? You want to do that with your life? That profession seems a little sketchy,’ Or ‘Wow, I never took you as someone who could lie easily’. PR needs to show people that what we do isn’t malicious. I do not think of myself as a spin doctor at all, so we need to show everyone else that too.
- The fact that benefits in any profession are key.
Like most millennials going into a profession, the benefits that come with a job are extremely important. Money matters, but so do other things, like being able to get paid leave if I have a child (for me and my future husband), and being able to go on vacations (with that future husband). Just like Eaton says in the article, the promise of “high quality of life” is very important when choosing a field to enter into.
I’m studying PR, so I want to make sure PR is going in the same direction that I want to go in my life. This article does a good job of making me see the future of my field, and what it needs to change for me to be a happy camper (or professional I suppose).